Tracy plans and implements PETA’s tremendously effective and often controversial publicity and educational campaigns. Her leadership has been evident and critical in PETA’s very popular Chris P. Carrot Campaign for kids, Ringling Bros. caged tiger demonstrations, helping to convince clothing designer Calvin Klein to stop using fur, and efforts to convince major oil companies such as Mobil, Texaco, and Shell to cap their oil stacks in order to prevent thousands of birds and bats from burning to death.

Tracy’s no-holds-barred campaigns have put the dairy issue on the map and convinced Gap Inc. to stop using Indian leather, setting the stage for more than 40 additional companies to stop buying Indian leather. Her campaigns have also convinced Sara Lee, Publix, and Kmart, the March of Dimes’ top corporate sponsor for 17 years, to earmark their millions of donation dollars strictly for non-animal research. Her investigative and rescue work brought the first-ever cruelty charges filed against a factory farmer for cruelty to chickens.

“Our attention-grabbing campaigns are reaching people around the world, planting seeds and pushing them to consider animals in everything they do, from eating a vegan diet to donating only to cruelty-free charities to choosing nonwool and pleather clothing, and much more,” says Tracy.